celebrate our 25th anniversary with us!
Our Story
Mud Sweat n' Gears
Since opening our doors in 2000, Mud, Sweat n’ Gears has remained true to one mission: providing unmatched service, expert advice, and a deep passion for skiing and snowboarding to the communities we love.
We’re proud to be a family-owned and operated business, led by husband-and-wife duo Miguel Azcarate & Kimberly Reading, whose shared love for the mountains and snow culture inspired what Mud Sweat n’ Gears is today — not just a ski shop, but a trusted hub for all things winter.
25 Years of Mud Sweat n' Gears
Our Story
Since opening our doors in 2000, Mud, Sweat n’ Gears has remained true to one mission: providing unmatched service, expert advice, and a deep passion for skiing and snowboarding to the communities we love.
We’re proud to be a family-owned and operated business, led by husband-and-wife duo Miguel Azcarate & Kimberly Reading, whose shared love for the mountains and snow culture inspired what Mud Sweat n’ Gears is today — not just a ski shop, but a trusted hub for all things winter.
The Shop Family
What truly sets Mud, Sweat n’ Gears apart isn’t just the gear on the walls — it’s the people behind the counter. Our team is made up of dedicated skiers, snowboarders, racers, bootfitters, and techs who live for winter and love sharing it with others.
From powder-day dreamers to parents of racers to gear fanatics who know every camber profile by heart, our crew brings real-world knowledge, contagious energy, and honest advice to every interaction.
You’ll work with someone who actually uses the products, understands the conditions, and cares deeply about helping you get it right.
This isn’t just our job — it’s our passion. We don’t just sell winter. We live it, every day with heart and hustle.
Shop both of our Locations
Ellicottville, NY — Our flagship store sits proudly on a historic corner in the heart of the village. More than just a retail space, it’s a gathering place — the kind of spot where locals meet, stories are shared, and gear is always being dialed in.
East Aurora, NY — Opened in 2018, our second location brings the same personalized service and winter spirit to the heart of East Aurora. Set along its vibrant Main Street, where neighbors connect, and the stoke for snow season is always high.
From Miguel & Kimberly
As a husband and wife team, we’ve been deeply connected to both this community and the ski industry for years. We built this business around the sport and lifestyle we love, and we’re fortunate to have a dedicated, passionate staff that shares that same energy.
Whether you’re just starting out or have raced for decades, you’ll always get honest, smart guidance at Mud Sweat n’ Gears.
Thanks for being part of our journey. We appreciate your business and look forward to serving you for many winters to come.
— Miguel Azcarate & Kimberly Reading
