Mud Sweat and Gears

SINCE 2000

“There is an underlying passion for skiing and people that fuels this place…”

Mud, Sweat n’ Gears is your destination ski shop for winter sports and the outdoor lifestyle. Locally owned and staffed by skiers, snowboarders and outdoor enthusiasts, we welcome you to discover the difference a specialty gear shop can make.

Good Things Start Here…and Now!


Welcome to the 2021/2022 season! It feels like it’s going to be a good one. The weather experts have us excited with their predictions that the upcoming winter will be “much stormier” than last year and bring a cold and snowy winter to the East Coast….so let’s winter!

This year, more than ever, you’ll find so much choice at Mud, Sweat n’ Gears. We love gear. All kinds of gear. Gear that will take you from the streets to the slopes. Seriously, we think this year’s gear is the best ever. From just enough to over-the-top. Seasonal must-haves including all the best new skis, boots, apparel, footwear and accessories. Popular brands to the small and undiscovered. From sales, rentals and service, we’re here for you and look forward to seeing you.

Women 2 Women Ski Event

Powder to Prosecco – Women 2 Women Event | January 27-28th
Join us and representatives from Blizzard/Tecnica Women 2 Women Project to celebrate the camaraderie of women skiers and connect with like-minded women who love to ski. Bring a friend or two and let’s have some fun! Get all the details below…

Get All the Details - Powder to Prosecco

Meet former US Ski Team Member and Blizzard/Tecnica Marketing Director, Leslie Baker Brown. In 2015, Leslie launched the Women 2 Women Project, a new global initiative to design authentic women’s products that will take passionate skiers, regardless of ability, to new levels of confidence, excitement and freedom.

“Women2Women is a global Blizzard Tecnica initiative dedicated to creating a diverse and engaged community of female skiers and outdoor enthusiasts by being a trustworthy and credible source for product, education and inspiration. We ask, we listen and we act, all with the underlying goal of sharing experiences and celebrating our passion for the sport thereby enhancing the skiing and outdoor experience and creating a lifelong Blizzard Tecnica community of passionate female skiers and outdoorswomen.”

Thursday, January 27th – 6PM-8PM
An evening at Mud, Sweat n’ Gears with complimentary bubbles, brews, and snacks and an educational discussion with Leslie Baker Brown about the Women 2 Women Project and all things skiing. Listen to a just enough “tech talk” on what to look for if you’re in the market for new skis and boots. We’ll have raffle prizes from Blizzard/Tecnica, Skida and more!

January 28th – 10AM-3PM
Blizzard Demo Day at Holimont. Try the award-winning collection of women’s skis from their 21/22 line-up! Ski with Leslie Baker Brown and local Blizzard women ambassadors. Light lunch and apres included.

– Limited availability, registration is required.
– Sign up at Mud, Sweat n’ Gears
– Demo event is free.
– Discounted lift tickets can be purchased at Holimont.
– Holimont season pass holders, no charge.

To have fun and to learn about the possibilities for your skiing. To find out what the Woman 2 Woman (W2W) team is doing to create better gear for women. To share experiences, passion, and to get more women out there skiing.

Tireless Commitment

Since 2000, Mud Sweat n’ Gears has been a family-owned business with a staff whose knowledge, energy and tenure is second to none. We are passionate skiers and snowboarders, services providers, product gurus and rental experts. Through the years our tireless commitment to providing a level of service that goes beyond the expected has never wavered. That’s who we are. That’s what we do.

Our flagship store holds court on a historic corner in the heart of Ellicottville, NY that’s as much a gathering place as it is a store. In 2018, we added a second location on the charming Main Street in East Aurora, NY. Both locations are unique in their range and level of service. Mud Sweat n’ Gears has received several industry awards including two-time Ski Magazine “Gold Medal Ski Shop” and Skiing Magazine recognition as one of a handful of “Expert Ski Shops” in the country. Whether you’ve been a longtime customer or just stopping in for the first time, we look forward to assisting you with your winter needs.

“As a husband and wife team, we have been intertwined in the local community and ski industry for many years and built our business around the sport and lifestyle we love. We stay inspired because our love for skiing is without bounds.

We’re lucky enough to have a diverse staff who share the same attitude. Whether you’re a seasoned skier or just getting started, you’re sure to get smart and competent advice on all things related to winter sports.

Thanks for your continued business over these years. We appreciate it, and look forward to serving you well into the future.”

Miguel & Kimberly

Kimberly Reading, Miguel Azcarate atop a ski mountain

Brand Partners

The North Face
Blizzard Skis
Tecnica Ski Boots

“The best place in the world to ski is where you’re skiing that day.”

Warren Miller



Mud, Sweat n’ Gears is a member store of America’s Best Bootfitters and widely known as one of the premier ski bootfitting shop in Western New York. Our team of bootfitting specialists can guide you in purchasing the right ski boot to match the comfort and performance level you desire.

Our staff has trained and certified with top industry pros at Masterfit University. Their knowledge allows them to perform all high-end fit measures including boot and liner modification, boot shell punching and stretching, stance balancing and alignment engineering. We also offer custom footbeds and insoles for a wide variety of athletic activities including skiing, hiking, cycling, and more. Custom foodbeds have been shown to improve fit, increase performance, and reduce fatigue.

We have the training, years of experience and selection to fit you with the perfect boot for your comfort and skiing ability. We offer a wide range of ski boots from Rossignol, Nordica, Head, Tecnica, Lange, Dalbello, Atomic and Roxa. Walk-ins are always welcome, but we encourage you to schedule your bootfitting session in advance. Call at 716-699-8300 to schedule an appointment.


Rentals & Demos


Head to Mud, Sweat n’ Gears to outfit yourself with the latest gear and equipment from our rental and retail experts. We have what you want all in one stop. We offer ski and snowboard rentals, cross country rentals, snowshoes and helmets.

Adult Recreational Series $38
Adult Sport Series $48
High Performance Demo $60
High Performance Demo w/ Boot $70
Junior Rental $32
Ski Boot Only Rental $27
Cross Country Rental $25
Snowshoe Rental $22
Helmet Rental $15


1 Day $38
2 Day $72
3 Day $99
4 Day $124
5 Day $139


1 Day $48
2 Day $89
3 Day $127
4 Day $159
5 Day $187


JUNIOR Rentals
1 Day $32
2 Day $59
3 Day $84
4 Day $106
5 Day $124



Our high-performance demo program is designed to make the whole process of buying a new set of skis a bit easier. Our demo fleet allows you to choose from our vast selection of high-performance skis. We stock the very best from Rossignol, Volkl, Nordica, Blizzard, Atomic, Head and Stockli. Try as many skis as you like until you find the best pair suited for your skiing.

Seasonal Leasing


Mud, Sweat n’ Gears offers numerous options for cost conscious families. Our junior lease package comes with season long free tuning, boot adjustments, size upgrades for growing kids and a affordable buyout option. New lease packages give the user the pleasure of skiing on all new equipment and putting in the first scratches. Used equipment has one or more seasons use, but still in top shape.


Ellicottville & East Aurora

JUNIOR Seasonal Lease Equipment
NEW Junior Ski or Snowboard Lease Equipment Package $209
NEW Junior Ski or Snowboard Only $149
NEW Junior Ski or Snowboard Boot Only $109
USED Junior Ski or Snowboard Lease Equipment Package $129
USED Junior Ski or Snowboard Only $99
USED Junior Ski or Snowboard Boot Only $59

Any ski over 150cm. is considered an adult ski.
Any boot over 25.5 is considered an adult boot.

ADULT Seasonal Lease Equipment
NEW Adult Ski or Snowboard Lease Equipment Package $279
NEW Adult Ski or Snowboard Only $189
NEW Adult Ski or Snowboard Boot Only $159
USED Adult Ski or Snowboard Lease Equipment Package $199
USED Adult Ski or Snowboard Only $139
USED Adult Ski or Snowboard Boot Only $99

Actual ski and board options are based on availability and are subject to change.
Ski poles are not included. Security deposit required.


We are offering an affordable buyout option on the equipment you leased this past season. You have the option of buying just the skis, just the boots or the entire package. The buyout prices are lower than starting over with a new seasonal lease package next season. If you choose the buyout option, we can take your credit card information over the phone or you can stop by the store. The buyout options are as follows:


NEW Junior Price Skis $109.99 Boots $59.99
NEW Adult Price Skis $169.99 Boots $99.99
USED Junior Price Skis $69.99 Boots $49.99
USED Adult Price Skis $99.99 Boots $79.99

Tuning & Services


The Speed Factory at Mud Sweat n’ Gears is fueled by experienced technicians who are all avid skiers and riders. They are armed with the latest machinery from Montana of Switzerland and service all types of skis, including nordic, as well as snowboards.

Whether you need a basic wax, base repair or a world cup race tune, our hard-working technicians take great pride in providing you with a superior finished product. Racers, pros and recreational skiers alike can take advantage of this level of custom ski tuning.

Bring us your tired, gouged, dinged, rusted, and slow running equipment and we will bring them back to full performance. Don’t see what you need on our list of services? Stop by or give us a call at 716-699-8300.


Hot Wax & Sharpen $29.99
Wax Future: Infrared, full saturation waxing adds increased glide for a longer period. $19.99
Premium Wax Future: Infrared, full saturation temperature specific waxing adds increased glide for a longer period. $27.99
Complete Ski/Snowboard Tuning: Includes base repair, stone grinding, Montana edge sharpening, deburring, hot wax and finishing. $44.99
Stone Grinding Only $29.99
Base Repair From $12.99



High Performance Race Edge Only: Includes base repair, Montana Crystal Edge sharpening, side and edge beveling, deburring, diamond stoning, race wax and finishing. $39.99
High Performance Race Tune w/Stone Grinding: Includes base flattening, stone grinding with recommended Speed Factory base structure, base beveling, Montana Crystal Edge sharpening, infrared waxing and finishing. $59.99
Speed Factory Structure Only: Includes base flattening and Speed Factory race structure of choice. From $34.99
Montana Race Prep: Includes base flattening and conditioning, stone grind with Speed Factory structure of choice, base prep, set base bevel and polish, sidewall prepping and polish, race specific infrared waxing and finishing. From $99.99

Gift Cards


A Mud, Sweat n’ Gears Gift Card always brings high fives and ear-to-ear grins. Cards can be purchased in any amount. No fees, no expiration date. Express shipping is available for an additional charge. Pick one up in our store or ORDER ONLINE.

MSG Race Center - Ellicottville


What sets us apart in the ski racing scene? Two Words: Miguel Azcarate. As a long-time competitive ski racer, Miguel lives and breathes ski racing and thrives on assisting ski racers in developing their potential.

The Mud, Sweat n’ Gears Race Center has been Western New York’s long time go-to source for the best equipment, boot fitting and race specific tuning. Sought out by FIS racers and weekend warriors alike, we offer the best in race skis, boots, bindings, helmets, goggles, race suits, protection, wax and tools.

Our competent staff will make sure you have the proper equipment specific to your age group, events, ability level, etc….at the most competitive prices. For personalized attention and advice, stop by the Mud Sweat n’ Gears Race Center. We’ll help you find exactly what you’re looking for.

Mud, Sweat n’ Gears is proud to sponsor the Niagara Frontiers Ski Council and New York State Ski Racing.

Shop our closeout race inventory 24/7 at SKIYARD.COM.

The Word on the Slopes

“Best customer service ever! MSG TRULY TAKES CARE OF THEIR CUSTOMERS. Everyone I dealt with was knowledgeable, professional and super friendly.”


“I have shopped at many ski shops in the US and Europe, and MUD SWEAT ‘N GEARS STANDS OUT AS THE BEST. They are the most knowledgeable.”


“Now I know why you go to a BOOT FITTING PROFESSIONAL. They measure your feet with lasers for a perfect fit. These guys rock! Ask for Shad…he’s fantastic!”


MIGUEL AND STAFF STAYED OPEN FOR US and never once did we feel rushed. He had an arsenal of boot fitting tricks for my kids and got them ready to race.”


“MSG is our GO-TO SHOP where we get friendly, competent advice at very fair prices. There IS an underlying passion for skiing and people that fuels this place.”


“Great ski shop in East Aurora! Super helpful and delightful experience. They have a select offering of top brands for clothing. A gem of a store.”


“A must visit. Kim and Miguel have done a stupendous job of offering the best tuning technology as well as fashionably fabulous brands to rock the slopes.”


“I can’t say enough about the professional staff at MSG. The boot fitters properly fit me and heat molded my boots. Absolutely know what they’re doing!”


“Excellent service and attention to detail. For any ski level they were extremely knowledgeable, friendly and willing to answer any question. 10/10.”


Get in Touch


8 + 2 =

18 Monroe Street
Ellicottville, NY 14731
716 699 8300
Mon – Thur: 9AM – 6PM
Fri: 9AM – 8PM
Sat: 8AM – 8PM
Sun: 8AM – 6PM

669 Main Street
East Aurora, NY 14052
716 652 7180
Mon – Sat: 10AM – 6PM
Sun: 10AM – 5PM