Gear For All Ages and Levels

  • Race, recreational, expert, beginner, adult, kid, skier or snowboarder – we carry the best gear for you. Season after season we listen to the experts and test all kinds of equipment. Our vast, best quality selection is driven by the results.
  • We pride ourselves on providing professional service for every level of snow sport enthusiast. Whether you’re new to skiing or snowboarding, or are an expert racer, we will help you choose the equipment that is right for you.


  • Ski

    ski gear

    We only offer the best brands to equip you for all types of skiing. > MORE

  • Boots

    ski boots

    All our boots are fitted by certified master boot fitters and are backed by our boot fit guarantee. > MORE

  • Snowboard


    Check out our full line of snowboards, boots and apparel. > MORE

  • Apparel


    Apparel to look and feel your best – on and off the slopes. > MORE

  • “Besides equipment, which you can get anywhere, this store has the customer service, friendly, knowledgeable, and engaging staff to make my family and me loyal customers. Congratulations on your efforts!! Job well done.” Michelle

    “I’ve never experienced such meticulous measuring and care about my getting the perfect boot that perfectly fit my foot and skiing style. No rush, no hurry, just genuine caring. If anyone is looking for the best selection of quality gear in the WNY region, hands down a trip to MSG in Ellicottville is a must.” Kim

    “Brought my skis to have bindings mounted and a wax and the staff was very knowledgeable and helpful. MSG will definitely be my go to ski shop when I need work done on my skis. Very very happy!” Eric

  • kim-jumping


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